OTT Content - How Are They Operating?
OTT, or, Over the Top are any streaming services that you can use all over the internet. The top three big services of OTT are video, music, or messaging services. Video OTTs are the most commonly used, they are primarily used for watching shows and movies. Another big OTT is music, it allows you to stream music. Last but not least are messaging OTTs. You know how you use Facebook (now Meta) and WhatsApp? Well, those are messaging OTTs, you can message or share things to other people across the internet.
There are a lot of advantages to using OTTs. Unlike using Cable, you can watwch almost anything at any time. Since the cost of deploying an OTT is smaller, their prices usually cost less. They can go as cheap as $4.99 per month or even be free but with ads. Lastly, it is more modern. People now always want new things, and OTTs are new and fresh.
The way the OTT system works is that they would use the internet to show their content. OTT’s deliver content only by request and in a unicast (unicast is the term used to describe communication where a bit of information is sent from one area to another area). This means that each user’s device has a connection to the content, giving one stream to a device every time.
If you are in the middle of some obscure place, the OTT’s quality might turn glitchy or laggy. Sometimes you might not even be able to watch/listen to the OTT because of the access you have to the internet. When the OTT’s size is big, the OTT will suffer lagginess from internet loss. The smaller the OTT, the less laggy it will be.
Now that almost everyone is using OTTs, and less and less people are using Cable. What do you think the future will be like? Maybe Cable will be gone, or OTTs will become old news and people will move onto something else?
(Source:https://www.anvilmediainc.com/blog/ott-advertising-whats-it-all-about-and-where-is-it-heading-in-2020/)
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Written by Reece Yang, a Siliconvalley4u's student